BASI ISTD level 4 qualification
Friendly and supportive

Your instructors have years of experience teaching and coaching all over the world, from first time skiers to world class athletes. They all hold their BASI ISTD level 4 qualification and French equivalent which has helped them help hundreads of clients reach their goals. Many have accomplished their first solo run, passing instructor exams or competed at the World Junior Championships with the help of our instructors.

From start to finish you will be in direct contact with us, your coaches.

You need to be turning to be learning!


Ski Instructor JamesSki Instructor James

James Bennett

PDS Academy Founder
Ski School Instructor | Pro-training Coach | Race Club Coach

With over 20 years’ experience under his belt James is the co-founder of PDS Academy, along with Craig Robinson. Starting off at the tender age of 10, James quickly rose through the ranks to become a member of two British Ski Teams in both Alpine and Telelmark racing.

Since retiring from racing, James has become a BASI trainer in both Telemark and Coaching, delivering courses in the UK and abroad. He was an active coach for the British Junior team and has a keen interest in developing young skiers from grass route level upwards.

James is a qualified as a First Aid trainer and has run courses for all instructors ranging from gap students to ski school directors.

Ski Instructor BenSki Instructor Ben

Stu Little

Ski School Instructor | Pro-training Coach | Race Club Coach

At the tender age of 22, Stu joined us at PDS Academy as one of the youngest fully qualified BASI ISTD instructors.

He has taught all over the world at some of the greatest ski resorts, including Japan and Italy. At PDS Academy Stu is keen to share his knowledge, experience and enthusiasm, he will be a force to be reckoned with at the Portes du Soleil! From race piste to off piste Stu will inspire all level skiers.

Stu considers himself the original Mr. Motivator and will certainly encourage to explore new areas and tackle new skills.

Ski Instructor CraigSki Instructor Craig

Craig Robinson

PDS Academy Founder
Ski School Instructor | Pro-training Coach | Race Club Coach

Along with James, Craig is the co-founder of PDS Academy. He has over 20 years’ experience on the slopes, with 10 years of that internationally. Craig has raced in the ski cross World Cup and represented Great Britain in the 2009 World Championships.

Craig is qualified to the highest international level and has tutored many ski instructors through the Eurotest and instructor exams. He has also coached athletes through the World Junior Championships.

Craig represented the British Association of Snowsport Instructors at Interski, the largest snowsport conference in the world.

Ski Instructor AlexSki Instructor Ben

Alex Dief

Ski School Instructor | Pro-training Coach | Race Club Coach

PDS Academy are pleased to welcome Alex as the newest recruit for 2017.

Alex started his training in Argentina and continued with it on his return to Austria and then Switzerland. Since becoming BASI qualified, Alex has taught in New Zealand where he headed up his own successful race programme. Alex’s love for off piste skiing developed early on in his training where he skied with a number of the British Freestyle team.

Alex is a talented videographer and regularly films his freestyle skiing which he then edits to create short films. He has recently discovered a passion for racing and had ambitions to become a regular on the competitive race circuit.